LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, May 12, 2014

Spotted in Pop Culture! | 'Neighbors' Zac Efron, Seth Rogan Abercrombie Greeters...

         SO THIS PAST weekend was the official U.S. release of the American comedy Neighbors, a raunchy hilarity of stereotypical numbbrain frat madness clashing with the starting-off suburban family of a young couple and their newborn. It stars Seth Rogan – we all know ridic-cray sh*t's gonna go down if he's in it – alongside Zac Efron, Dave Franco, and Halston Sage (model for A&F "Stars on the Rise" Back-to-School/Fall 2013). Well, after all the epic "battling" that takes place between the two opposing camps, Mac (Rogan) and Teddy (Efron) become chummy and amusingly decide to pose as store greeters, in front of an Abercrombie & Fitch, in mutual humor...





“Seth just took his shirt off and just started standing next to us. Literally, I think [director Nicholas Stoller] was like, ‘Try to get people into the store.’ So customers would come by — real, legit customers — and we would just try to usher them in. And nobody would come in. It’s so sad. Pretty much the whole scene was improv, but I was kind of embarrassed I couldn't get anybody in the store.” – Zac Efron, MTV News

The scene was filmed in the spring of 2013 – as more so evident by the #ABERCROMBIEHOT Spring-Summer 2013 framed photo behind them – at A&F Universal Citywalk located in Universal City, California, in the Greater LA Area.

Neighbors' rank currently stands at a decent 74% "certified fresh" with popular film review aggregator Rotten Tomatoes, and it holds a "generally favorable reviews" stamp with Metacritic. The film is rated "R" for pervasive language, strong crude and sexual content, graphic nudity, and drug use throughout. The film took in US$51+ million on its North American opening weekend coming in at #1 after surprisingly beating The Amazing Spider-Man 2 which dropped 61% on its second weekend, from its first, at the box office.

...Stay FIERCE!




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